Month 1: Digital Marketing Fundamentals

• Introduction to Digital Marketing, Marketing Channels & Customer Journey
• Website Planning, Domain & Hosting, WordPress Development
• Landing Pages & Website Optimization
• Content Marketing, Blogging & Copywriting
• Content Calendar Planning & AI Tools for Content Creation
Practical: Website Creation, Blog Publishing, Landing Page Development

Month 2: Search Engine Optimization (SEO)

• SEO Fundamentals, Keyword Research & Competitor Analysis
• On-Page SEO: Meta Tags, URL Optimization, Internal Linking
• Off-Page SEO: Link Building, Guest Posting, Local SEO
• Technical SEO: Sitemap, Robots.txt, Core Web Vitals
Practical: SEO Audit, Keyword Research & Search Console Setup

Month 3: Social Media Marketing (SMM)

• Social Media Strategy & Brand Building
• Facebook, Instagram, LinkedIn, YouTube & X Marketing
• Canva Designing, Reels & Video Marketing
• Content Scheduling & Influencer Marketing
Practical: Social Media Campaigns, Canva Posts & Reels

Month 4: Paid Advertising & Analytics

• Google Ads: Search, Display, Video & Remarketing
• Meta Ads: Lead Generation & Conversion Campaigns
• Audience Targeting & Campaign Optimization
• Google Analytics 4 (GA4), GTM & Conversion Tracking
Practical: Google Ads, Meta Ads & Analytics Dashboard

Month 5: Advanced Digital Marketing & Career Development

• Email Marketing & Marketing Automation
• Affiliate Marketing & E-Commerce Marketing
• Shopify Basics & Amazon Marketing
• AI in Digital Marketing (ChatGPT & Automation Tools)
• Resume Building, LinkedIn Optimization & Interview Preparation
Capstone Project: Complete Digital Marketing Strategy with Website, SEO, Social Media & Paid Ads.

Tools Covered:

WordPress, Canva, Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, Mailchimp, ChatGPT, SEMrush & Ahrefs.

Certification Preparation:

Google Skillshop, Google Analytics Certification, HubSpot Academy & Meta Blueprint.